BRANDING & COMMUNICATIONS MANAGER
Irish Girl Guides (IGG) are recruiting a Branding and Communications
Manager.
This role is a fixed term, 2 year position.
The Irish Girl Guides? mission is to enable girls and young women to
develop to their fullest potential as responsible citizens of the
world. This is achieved by the volunteer leaders running a non-formal
educational programme with **Apply on the website** plus units across
all counties in the Republic of Ireland. The organisation has
charitable status and works to ensure it is compliant with all
relevant legislation and codes of good practice. The organisation is
led by a board of volunteers. The Branding and Communications Manager
will work closely with the CEO, the Operations Manager, staff and
volunteers.
KEY OBJECTIVE OF THE ROLE
The role will have as its primary focus the development and growth of
the IGG brand through all means of communications and marketing, this
in turn will support IGG?s strategic direction.
KEY RESPONSIBILITIES WILL INCLUDE:
_BRANDING STRATEGY:_
* Designing and delivering our Branding Strategy - IGG has a strong
brand which has significant potential to be further developed; this
will be the key focus of this role and will underpin how all other
tasks are planned and delivered
* Developing creative ways to raise public awareness of IGG to
enhance recruitment of new members, both girls and volunteers, and to
enhance fundraising opportunities
* Communicating IGG?s vision and mission
* Developing and using a model to measure and report performance of
all marketing and communication campaigns, and assess ROI and KPIs
such as recruitment, enquiries etc
_MEDIA RELATIONS:_
* Issuing press releases at national level, reacting promptly and
positively to press contacts, and beyond this, scanning general news
as well as sector news to identify relevant opportunities to promote
IGG
* Identifying and managing potential fallout from negative publicity
* Assisting in the communication of strategies or messages for the
organisation
* Support the promotion of the Honorary Ambassador
_SOCIAL MEDIA_
* Developing a strategy to grow our reach and engagement, posting,
scheduling, monitoring, and ensuring the voice of IGG is consistent
and its values are always upheld in interactions
* Managing the IGG YouTube channel
* Supporting all PR for new programme developments, partnerships,
and sponsorships
* Managing the IGG bank of images and videos
* Planning and supporting photo and video shoots
* Managing Google Ads
* Follow IGG guidelines e.g., the use of logo and images, Dochas
code of conduct, as well as GDPR and confidentiality principles
_VOLUNTEER SUPPORT_
* While the role has a national level focus and is based within the
staff team, it will involve working closely with the Communications
Committee and supporting the regional committees in their
Communications strategy to promote IGG local; this will include
providing templates, media training, and acting as a sounding board
when needed. Also, IGG is a member of the World Association of Girl
Guides and Girl Scouts (WAGGGS) and occasionally international
activities will need Communications support
* On occasion the role will require representing the Irish Girl
Guides at meetings and events
* The role will report to the Operations Manager
* Other tasks may from time to time be required from the role as
directed by the CEO, the Operations Manager or the Senior Volunteer
Committees
CONDITIONS
This position will initially be for two years, with a six-month
probationary period. The current salary, due to funding constraints,
is ?**Apply on the website**,**Apply on the website** per annum.
Contract will be for five days per week (Monday to Friday) from 9am
? 5pm. Some evening and weekend work is required, for which time off
is given in lieu. Annual leave is **Apply on the website** days
(**Apply on the website** days plus an additional 4 days? office
closure - Easter, Christmas). This job is based in IGG National Office
and may involve a small amount of travel outside of Dublin. Currently
the National Office is in Donnybrook, Dublin 4 but will move to
Tallaght, Dublin **Apply on the website** within the foreseeable
future. During the pandemic IGG follow government guidelines regarding
home working and offer flexible working options by arrangement as and
when suitable for both IGG business requirements and the employee.
PROFESSIONAL REQUIREMENTS
* Significant experience working in Branding, Marketing and/or
Communications
* A proven ability to design and deliver a Branding, Marketing
and/or Communications strategy
* An understanding of the charity sector, relevant regulations, and
of working with volunteers - ideally with some professional experience
in the sector
* A track record in developing and maintaining positive
relationships with stakeholders
* A relevant third level or professional qualification
PERSON SPECIFICATION
* Outstanding written and verbal communication skills
* Up-to-date with latest PR trends and marketing best practices
* Experience in copywriting and editing
* Knowledge of MS Office and a can-do attitude towards learning new
IT packages
* Experience in web design and content production is a plus
* Photo- and video-editing software is an asset
* Strong organisational skills and time management skills
* Excellent interpersonal skills and ability to liaise effectively
internally and externally
* Proven ability to maintain confidentiality and discretion
* Ability to work independently and use own initiative, as well as
integrating with a team and adding value
APPLICATION
If you wish to be considered for this position please submit a letter
of application together with a copy of your CV to **Apply on the
website** by 5pm on 8 December **Apply on the website**. Interviews
will be held the week of **Apply on the website** December.
We need : English (Good)
Type: Permanent
Payment:
Category: Others
